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The GANT credo

Heritage

GANT is a company driven by a simple idea: Never Stop Learning. It’s a belief that has guided us since 1949 when Bernard Gantmacher founded a shirtmaking company in the college town of New Haven, Connecticut.

We like asking questions. We questioned why preppy was confined to college campuses, and helped make it a global phenomenon. We questioned why shirts were white or blue, and ignited an explosion of color and pattern.

Today curiosity continues to drive us forwards. It unlocks creative thinking and has led to many of GANT’s shirtmaking innovations. But it’s a mindset that extends beyond the design studio.

What we have learned is that life is better when you keep on asking questions. It helps you engage with the world around you. It leads to new discoveries and new experiences. That’s why we will Never Stop Learning.

Contents of this issue

Original Shirtmakers

BORN IN 1949

For GANT, it all began with shirts and we’ve never stopped reinventing them. Born in 1949, it’s a shirt that is rich in legacy and history.

1907-1927

The Start Of A Long Journey

The story of GANT begins with a Ukrainian boy in search of a better life who sailed to America, fell in love, found success and forever changed American style.

Original Shirtmakers

AN AMERICAN DREAM

Get a glimpse at GANT’s early, eventful years from 1907-1968.

1927-1949

THE GANT BRAND IS BORN

Encouraged by his sons, Bernard Gantmacher establishes GANT Inc. and starts to make shirts under the company’s own label.

1950s

THE COLOR EXPLOSION

In the 1950s the prevailing color for a man’s shirt is white – until GANT invents a daring new look, sparking the Oxford Color Explosion.

Mid-1950s

THE MARK OF QUALITY

How a discreet G, stamped on the tail of the shirt, becomes part of the American menswear history.

1949-1959

REACHING THE RIGHT CROWD

Marty and Elliot insist that when it comes to GANT products, only the best is acceptable

1954-1959

NEW HAVEN & THE IVY LEAGUE LOOK

Influenced by the city of New Haven, Connecticut, and the nearby Yale University, GANT plays a major role in shaping the Ivy League Look.

1949-1960

GANT SIGNATURES

The perfect roll, the locker loop, the box pleat, the back collar button and the button tab. Innovation is key for a company that is ahead of its competition.

1960s

YALE CO-OP STORE

The GANT shirt becomes an immediate sensation at the Yale Co-op campus store.

1949 and onward

ENTERING AMERICAN SPORTSWEAR

From Ivy League to American Sportswear, GANT helps define the casual-yet-smart look.