GANT is a company driven by a simple idea: Never Stop Learning. It’s a belief that has guided us since 1949 when Bernard Gantmacher founded a shirtmaking company in the college town of New Haven, Connecticut.

The story of GANT begins with a Ukrainian boy in search of a better life who sailed to America, fell in love, found success and forever changed American style.

Get a glimpse at GANT’s early, eventful years from 1907-1968.

Encouraged by his sons, Bernard Gantmacher establishes GANT Inc. and starts to make shirts under the company’s own label.

In the 1950s the prevailing color for a man’s shirt is white – until GANT invents a daring new look, sparking the Oxford Color Explosion.

How a discreet G, stamped on the tail of the shirt, becomes part of the American menswear history.

Marty and Elliot insist that when it comes to GANT products, only the best is acceptable

Influenced by the city of New Haven, Connecticut, and the nearby Yale University, GANT plays a major role in shaping the Ivy League Look.

The perfect roll, the locker loop, the box pleat, the back collar button and the button tab. Innovation is key for a company that is ahead of its competition.

The GANT shirt becomes an immediate sensation at the Yale Co-op campus store.

From Ivy League to American Sportswear, GANT helps define the casual-yet-smart look.